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You may not realize this but many of the successful internet marketing businesses
realize that design, or layout of the website should be as much of a marketing decision
as the ad copy. Why is that?
Web designers can do some amazing things with graphics
and colors. You will also have a much more professional looking site when an expert
applies his handiwork. However, it is very important to understand some of the key
elements that smart marketers will make certain to appear (or NOT appear) on their
highly profitable sites. If you are aware of these you may be able to select a designer
who is knowledgeable in marketing as well as design.
COLOR:
Designs with a dramatic
color can make compelling choices for setting a mood. But reading on a computer screen
demands as much contrast as possible, otherwise the reader will develop vision fatigue.
You do not want to irritate or tire your visitors in any way or they may leave, so
be certain that the main body of your website copy is black writing on a white background
- or as close to that ideal as possible.
Colors also change appearance on different
monitors, so what looks cool and calm on one monitor may be bright and glaring on
another. Simple works.
GRAPHICS:
Striking, bold graphics can be a real eye-catcher
for visitors. Still, successful internet marketers are pretty much unanimous in stating
that you should avoid flash graphics as much as possible. Again, they tend to tire
visitors eyes or create a distraction from the written copy. Even if they are initially
impressed by the work it may subconsciously annoy them. Simplicity is again the best
way to go.
LAYOUT:
The first 'fold' of your site is similar to opening a tractional
paper letter. If you remove a letter from an envelope that is folded in three, you
will obviously view the top 'fold' first.
This fold is what individuals will see
without scrolling down the page. It is CRUCIAL that important elements like descriptive
headlines, your contact number, newsletter subscription form etc. all show in the
first fold. Do NOT place banners here unless they are the main element of your business
as you will be giving prime space to other websites and your customer (which you
fought hard to get in the first place) will be gone just as quickly.
David Barlow
The Web Maverick
Website design tips
• Why do some websites sell better than others?
• Do you need a marketing degree to create a website?
• Does design have much impact on sales?