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Choosing a domain name
With the recent explosion in the availability of website domain name suffixes (such
as .eu, .ws, .cc and so on) it's never been easier to grab a domain name that is
directly related to the subject matter of your site.
For example, if you want to
create a web site design about Persian Cats, it would make sense to use a domain
name including the phrase "persiancat". Unfortunately, however, other people have
had the same idea previously, so persiancat.com is no longer available, nor is persiancat.net,
.org, .biz or any other simple domain name with a top level suffix.
Furthermore,
it is a fact that most people who are searching on the net are going to give first
priority to sites with top level domain names, such as a .com or a .net.
At least
partially, this is simply a function of these being the original suffixes, and therefore
the average surfer perhaps believes that they have more credibility and authority.
This is especially critical if your website is selling or promoting your business
or products, as these factors translate into "trustworthiness" in this situation.
Simply put, a top level domain name is one of your strongest sales tools.
Many people
also belive that search engines will give weight to your domain name when considering
your site for that all important search engine ranking. In this case, there needs
to be some clear relationship between your domain name and site subject, to give
you any chance of featuring when people search using Google or Yahoo.
First, try
a plural version of your key phrase, rather than the singular version. So, in the
example above, you might check out the availability of top level names using persiancats,
rather than persiancat.
Truth be told, however, used on its own, this tactic is a
bit too obvious, and more often than not, when the singular version of a phrase has
gone, then so has the plural.
