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It's one of the best ways to earn money on the Internet.
When you have a list,
you can send members a newsletter with one or more interesting articles along with
ads for products related to the topic of your list. The larger your list, the greater
the positive response will be to your ads. And, the more money you will make.
Creating
and managing an opt-in list involves a number of tasks, including:
- Defining an
appropriate topic for your newsletter
- Implementing software or subscribing to an
external opt-in list service
- Attracting potential list subscribers
- Preparing
articles and ads to send to your list
In this article we'll discuss an aspect of
attracting subscribers by offering a free article or ebook.
Today, nearly everyone
expects an incentive in return for giving you his or her name and email address.
It's not enough merely to receive your periodic newsletter. After all, they don't
know the quality or content of your newsletter. So they expect something of value
up front.
The typical product you can offer as an incentive is a free ebook or article.
To successfully get new opt-in subscribers you'll need to offer an ebook or article
that provides immediate benefits. That is, your product must solve some problems
or answer some nagging questions of your target audience.
You can offer an ebook
or article you have resale rights to or you can create your own. Most existing ebooks
with resale rights have been marketed for some time and often people with more resources
and experience than someone just creating their first list have marketed these products.
So, the information in these ebooks is often familiar to many people.
You'll often
find that if your product has unique content you can corner the market for your particular
set of solutions. This offers an advantage because your target market can only get
these solutions from you.
How to Develop Ideas for Your Ebook
As you gain experience
with your topical area you'll probably be able to identify some of your target audience's
problems or concerns. And, knowing their concerns or problems, you'll likely be able
to offer a few solutions.
Once you have identified some solutions, you can expand
your thoughts to a few paragraphs. To explain them clearly and give examples, each
solution may be become a chapter of several hundred or even thousands of words.
You
can often research your topic and look for additional solutions by using the search
engines or by searching various article sites. Once you locate material that describes
solutions you can express those solutions in your own words. You can add your own
examples to make your expression of the solutions unique and more personal.
Build an opt-in list.
Developing a Free Ebook to Attract Opt-In Subscribers
While copyright protection applies to the expression of ideas, it does not prevent
you from expressing those same ideas in your own words. There are many books and
ebooks that express the same concepts in different words. So, your expression of
the solutions you choose to present will not conflict with the rights of others.
Preparing and Publishing Your Ebook
Most people use a product like Microsoft Word
to prepare their ebook or article.
With it you can check spelling and grammar, create chapters, headings, bulleted
lists and a table of contents. You can also add photos and clip art to help explain
and illustrate your ideas.
You may already have access to a commercial clip art package.
Many packages are available at your local computer store.
Microsoft allows you to download and use any of over 150,000 images and sounds from
their online library. To search and download art from Microsoft using Microsoft Word,
select Insert -> Picture -> Clip Art. Then select the Clips Online tab. You will
then be able to search photos, clip art and sounds for just the right images to illustrate
your ideas. As long as your purpose is to enhance your own product, you can freely
include Microsoft's images.
Once your ebook or article is complete you'll want to
create a PDF file. This is the most popular format for downloadable ebooks and articles.
People using both Windows-based PCs and Macintoshes can view documents in PDF format.
You can "print" your document to a PDF file using any of several free conversion
applications. Newer PCs often come with this conversion software preloaded. If your
PC does not have this software you can get it free from several sources. Three free
products that create PDF files from virtually any Windows applications are:
- PrimoPDF
(http://www.primopdf.com/)
- PDFCreator (http://sourceforge.net/projects/pdfcreat or/)
- doPDF (http://www.dopdf.com/)
After creating your PDF file you can then upload
the PDF to your server. You'll need to upload it in BINARY format rather than ASCII
format. To make sure you did everything correct you should download your PDF and
test it to make sure it is viewable.
You'll also need to create a web page that promotes
the benefits of your ebook or article, describes your newsletter, and includes a
subscription form. In addition, you'll need a "Thank You" page that has a link to
your ebook PDF file so subscribers can download your product.
With unique content
that offers an immediate benefit to potential subscribers, you're sure to have a
successful list building experience.
