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Low Budget Marketing
The pressure is on those small local business owners who have been holding out, hoping
against hope that the Internet would go away. It's become fairly obvious that that's
not going to happen.
As a matter of fact, the Kelsey Group says that "70% of U.S.
households now use the Internet as an information source when shopping locally for
products and services."
It's become obvious that small business owners who don't
have an Internet presence are at a serious disadvantage, and are losing more ground
every day to their competitors.
But where to start? Many small business owners want
to get online but the idea of it becomes overwhelming. One of the things many people
are concerned about is the cost. Having a professional website created can be expensive,
as can the online marketing needed to promote the site. Fortunately with a little
work, there are some great low budget online marketing solutions for small businesses.
First, don't immediately buy web space or register your domain name with the first
site that pops up in Google. Web space can be pricey or fairly cheap; it all depends
on what company you go with. There are some sites that offer free hosting, but those
sites usually force you to include banners or pop-up ads on your site. If you want
to be taken seriously, you definitely do not want to host your business on a free
hosting site.
There are places on the web that offer a good amount of storage for
less than £50/yr, which is not bad. You can also find sites that will register your
domain name for less than $10/year, such as the popular GoDaddy.com (don’t let a
US site that charges Dollars put you off).
Once you have your website set up, how
do you get people to visit? One of the best ways is to take advantage of social networking
sites like Squidoo.com and MySpace.com. MySpace.com is a huge site designed to let
people keep in touch with others. However a lot of businesses set up MySpace profiles
and send out "friend" invitations to clients and prospects. Retail store owners,
service providers, authors, bands, magazines and even tourism companies do MySpace
marketing. Same thing with Squidoo. This form of marketing is becoming even more
powerful than reciprocal linking.
Don't forget message boards, chat rooms and link
exchanges either. They are great ways to get your word out. When you first began
your low budget online marketing campaign, you'll probably spend anywhere from 5
to 10 hours a week promoting your site, or you can train an employee, intern or your
resident teenager to do it.
