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Marketing your online business can be a huge part of your budget especially when
you're first starting out. Finding ways to get your name in front of your customer
that doesn't cost a fortune will help you draw sales while you're working on getting
ranked in the search engines.
Below are the top five ways to market your business
on the internet. The ideas listed are not only inexpensive but are highly effective
as well. However, before you even consider using one of these strategies, there are
two things you must first do.
The first is to write a formal marketing plan. If you're
getting close to opening your business, a marketing plan should already be done as
part of your company's business plan. However, it's true that many who start online
businesses fail to write a business plan. If this is the case, just be sure to at
least get your marketing plan formalized before you start doing business. Getting
your marketing plan thought through and documented is the minimum you should do for
your business. When writing your marketing plan, consider the who, what, when, and
how you will do your selling and get your brand in front of your customer. Then decide
which of the following strategies you will implement in that plan and explain how
you plan to carry out those strategies.
Market Your Online Business
The other thing you need to consider is search engine optimization. It is essential
to learn how to optimize your website so it will eventually get ranked in the top
three search engines, Google, Yahoo, and MSN. The sooner you get started with optimizing
your site, the faster it will get ranked. Until some of your pages are ranked in
the search engines, your traffic will remain minimal. Consider investing in a book,
ebook, ecourse, or program of some sort to learn how to optimize your site so you
can use the information as you are building it and adding your content. Be sure you're
learning the most recent information because the rules change frequently.
Now on
to the Top 5 Ways to Market Your Online Business.
1. Find Your Niche. Imagine trying
to sell your product or service to the entire world. Consider the marketing budgets
of companies like Coca-Cola and McDonalds, these are companies that are trying to
appeal to everyone. Selling your product or service to a small but focused group
of people will allow you the luxury of advertising to a smaller but more interested
group of people. Since they are more interested, a higher percentage of the group
will buy but you will have spent less money pursuing the smaller group. Once you
are successful selling to one niche, if your product or service is appealing to another
niche, you can create another website and repeat your success using the same strategies
you used on the first website.
2. Link Exchanges. Exchanging links with other websites
that have complimentary products or services will not only give you direct traffic
from the link but it will also help you with your pursuit to get ranked in the search
engines. At the time of this writing, Google is the most widely used search engine,
and it's widely known that they consider the number of links pointing to your website
as part of the determination where to rank your website.
3. Write Articles. Writing
articles with information that is interesting and useful for your niche market will
help you gain traffic to your site. When writing an article, include a resource box
at the end of the article that includes information about the author (that's you)
and a link to your website. Then distribute the article to article directories for
other website owners to use on their site or in their newsletters and ezines. This
does two things, you gain traffic when someone sees your article on another website
and clicks your link and you get a link that points back to your site for the search
engines to use to rank your site higher.
4. Using a Signature Line in Online Forums.
This is a strategy that could be quite time consuming so don't let it take up huge
amounts of your time, however it is quite effective in drawing traffic to your website.
Join forums and messageboards that are useful to your niche market and then become
part of the community. When you make a post, be sure it's useful and relevant to
the information that is being discussed, then at the bottom of your post, sign-off
with your name and little blurb about your company with a link to your website. These
are often referred to as "sig lines". Be sure to read the forum's guidelines to be
sure you're using the proper etiquette in the forum and to be sure signature lines
are allowed. If they are not allowed, do not use this strategy in that forum as it
could cause you to be banned from that forum.
5. Start A Newsletter. Having a newsletter is one of the best ways to market to your
customers and potential customers. You will need to have a service that will host
your list and allow you to send your newsletter. Then you put a sign-up box on your
website and your visitors will sign-up. Periodically, you decide how often, you send
those who have signed up an email with information that is relevant to your niche.
This information could be general info or it could be specifically about your product.
To get your visitors to sign-up you can offer a special report, e-course, ebook or
anything that would entice them to give you their email address. When you choose
the service that will host your email list, be sure they do a double opt-in confirmation
of those who subscribe, it's now the law.
In this article we covered the top five
ways to market your website and a couple of things you need to do before you ever
even start. Now it's time to get out there and
David Barlow
The Web Maverick
