• Personal Friendly Service
• Affordable Design
• No Hidden Costs
• View Your Web First
• Fast Turnaround
• Independent Free Advice
• After Sales Service
• Wordpress and Joomla CMS
Dave specialises in many forms of web design incorporating:
HTML, Wordpress, Joomla (CMS), Flash, Online Movie, Contact Forms, Email templates, Web based email, PDF documents, Interactive PDF forms, digital delivery (downloads), scripts, SEO, Marketing and loads more.
©The Web Maverick Ltd - Freelance web design services - Terms - Privacy Policy - Help - Resources - Link to us - Site map
Home - Quote - Price Guide - Contact - Tutorials - FAQ’s - Knowledge - Latest Portfolio -Customer Comments
In either case, your friendly staff, attractive promotional displays and compelling
sale prices can influence someone to make a purchase, even if it wasn't what they
originally came for.
This seldom happens online. Your nearest competitor is only
a quick Google search away, a new website visitor may have little or no solid reason
to look around your site, and it often happens that you lose a would-be customer
in the click of a mouse.
That's why it's important for web site owners to remember
that you need to put the most important, most compelling, most commonly-requested
information right up front, preferably on the home page.
This is the exact opposite
of a physical storefront, where you can put your sale items in the back of the store
and count on people walking past the new merchandise to get to the clearance racks.
Online, a visitor to your website will not spend any time looking around unless they
can tell immediately that you probably have what they're looking for, whether that's
information or designer handbags.
You must also consider the fact that website visitors
need more overt assurance as to your company's legitimacy and trustworthiness than
visitors to a physical storefront.
Someone who walks into a local store is subtly
and sub-consciously bombarded with all sorts of sensory and intellectual cues that
reassure them (or not) that it's safe to do business with this particular merchant.
A store that is clean, well lit, intelligently laid out, with merchandise that fits
the price being asked and helpful salespeople is more likely to be profitable than
one that is not.
These factors are less visible online. Most would-be website owners
realize that a site with blinking fonts and inconsistent navigation is a visitor
turn-off, but still miss the mark by failing to reassure potential buyers. They neglect
to include information on shipping, returns, privacy, guarantees and other store
policies in a prominent location, which makes the customer uneasy and less likely
to make a purchase.
One last tip for the storefront-owner-turned-web site-owner,
and that's to remember where and when site visitors come to your website. Many of
your site visitors log on from work, or late at night, or when the kids are napping
- and their first panicked impulse is to click away from your site if they're immediately
greeting by loud music or an audio message from the company president. Those site
add-ons can add value, but should be optional.
You can revue some great shopping cart programmes here.
David Barlow
The Web Maverick
Setting up your shopping cart
It's amazing and unfortunate that many website owners inadvertently put up barriers
that discourage site visitors from actually doing business with them. This is especially
true for people with brick-and-mortar businesses who are trying to build an online
presence and who do not yet understand the differences between online and offline
marketing.
If someone walks into your local storefront, especially if they've had
to drive to get to it and drop a few coins in the parking meter, they're at least
partly committed to spending some time in the store. They either want something specifically,
in which case you're nearly guaranteed to make a sale, or they think your store probably
offers what they want, so they're willing to spend the time to look around.